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MOVIE
SAMPLES
SCREENSHOTS
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screen
layout
examples:
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WHAT
IS SOFT CINEMA?
Soft(ware)
Cinema is a dynamic computer-driven media installation. The viewers
are presented with an infinite series of narrative films constructed
on the fly by the custom software. Using the systems of rules defined
by the author, the software decides what appears on the screen, where,
and in which sequence; it also chooses music tracks. The elements are
chosen from a media database which at present contains 4 hours of video
and animation, 3 hours of voice over narration, and 5 hours of music.
SOFT
CINEMA EDITIONS
While
the underlying software which drives the project remains the same, each
movie edition presents a different narrative and uses a different subset
of the media database. The editing rules also vary from one edition
to another.
Some movie editions are available on DVD in linear versions.
The following movie editions have been completed:
Texas (from GUI
collection) release
date: November 15, 2002
"The
woman did not answer. She was busy mixing her own drink: one third Coke,
one third Sprite, and one third 7-up. She finished, took one sip and
reclined in her chair. The mixture always had the same effect on her,
bringing back happy memories of her childhood in Sweden..."
Hamburg (from GUI collection)
release
date: February 24, 2003
This story
narrated by 3 diffirent voices is about a programmer who has a crash
on a woman he keeps running into at the lounge at his company's "chill-out"
floor.
Moving
Pictures
release date: January 1, 2003
All the simulated video clips (=
a still image is animated to look like a video shot on location) from
Soft Cinema database have been pulled together to create this melancholic
navigation through empty offices, provincial city squares, generic high-rises...
SOFT
CINEMA: GUI COLLECTION
Texts used for narration in some Soft Cinema movie editions come from
GUI (Global User Interface) a collection of short stories I have
been working on since 1998.
Each story takes place in a different location: Texas, Hamburg, Kiev,
Mongolia, etc. (In writing the short stories, I tried to follow the
principle that they can only take place in locations that I have never
visited.)
Typically,
a story have been divided into a number of sequential parts, each part
becoming a short movie. At the beginning of each segment, the software
generates a new screen layout, which can be comprised of two to six
different windows. Software also selects which video clips and animations
will play in these windows and in what order. This process is repeated
for each part of the narrative. Following the same modular logic, different
voices are used for different parts of each story.
The small window that always appears in the bottom left corner identifies
the part of the story currently playing (for instance, texas_01.txt,
texas_02.txt, etc.) A narrow, horizontal window presents scrolling sentences
selected from the same story segment.

SOFT CINEMA BOOKS
Number
1: co-production of Lev Manovich and ZKM
60 pages
release
date - 1st edition: November 15, 2002
release date - 2nd revised edition: February 1, 2003
available at ZKM, ICA London bookstores

book
cover
zkm bookstore,
Nov. 15, 2002
zkm bookstore,
Nov. 15, 2002
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SOFT
CINEMA: REPRESENTING INFO-SUBJECTIVITY
How
to represent the subjective experience of a person living in a global
information society? If daily interaction with volumes of data and numerous
messages is part of our new data-subjectivity, how can we
visualize this subjectivity in new ways using new media
without resorting to already familiar and normalized modernist
techniques of montage, surrealism, absurd?
Today
many places look and feel like composites consisting from diffirent
layers: "traditional,"
"global," "capitalist," "post-communist,"
etc. How to represent the typical modern experience of living "between
layers" - between the pasts and the present, between then and now,
between there and here?
Soft
Cinema project
aims to address these questions both on the level of "form"
(see the next section) and "content." Most
of the clips which form Soft Cinema database have been recorded by the
author while in Berlin, Tokyo, Riga, San Paolo and other locations between
1999 and 2002. The keywords which describe the location of each clip
are used by software in assembling the movies. (Note that in the process
of logging the clips many of them were mis-labeled
for instance a clip shot in Berlin was labeled "Los Angeles,"
and so on.)
Each
video clip in the database follows Dogma 95 rules: it was shot in continuous
takes without edits using a hand-held camera. Some of the clips are
simulated
i.e.
a still image was animated to look like a video shot on location.
SOFT
CINEMA: FORM
Soft
Cinema explorers 4 ideas:
1. "Algorithmic Cinema."
Using systems of rules, software controls both the layout of the screen
(number and positions of frames) and the sequences of media elements
which appear in these frames.
4. "Database Cinema." The media elements are selected from
a large database to construct a potentially unlimited number of different
narrative films.
2. "Macro-cinema." Soft Cinema imagines how moving images
may look when the Net will mature, and when unlimited bandwidth and
very high resolution displays would become the norm.
3. "Multimedia cinema." In Soft Cinema video is used as only
one type of representation among others: 2D animation, motion graphics,
3D scenes, diagrams, etc.
Medium-length Version (500 words)
Soft
Cinema explorers 4 ideas.
1. The first is algorithmic editing of media materials. Each
video clips used in Soft Cinema is assigned keywords which describe
both the "content" of a clip (geographical location, presence
of people in the scene, etc.) and its "formal" properties
(dominant color, dominant line orientation, contrast, camera movement,
etc.). Some of the keywords are generated automatically using image
processing software while others are input by hand. The program (written
in LINGO) assembles the video track by selecting clips one after another
using a system rules (i.e. an algorithm). Diffirent systems of rules
are possible: for instance, selecting a clip which is closest in color
or type of motion to the previous one; selecting a clip which matches
the previous one party in content and party in color, repalcing only
every other clip to create a kind of parallel montage sequence, and
on on.
2.
The second idea is database narrative.
Rather than beginning with a script and then creating media elements
which visualise it, I investigate a diffirent paradigm: starting with
a large database and then generating narratives from it. In Soft Cinema,
The media elements are selected from a database of a few hundred video
clips to construct a potentially unlimited number of different short
films.

SOFT
CINEMA DATABASE VISUALISATION by Schoenerwissen
screen
shot 1
screen shot 2
3. The third idea is what I call macro-cinema. While filmmakers
such as Peter Greenaway and Mike Figgis have already used a multi-screen
format for fiction films, thinking about the visual conventions of Graphical
User Interface as used in computer culture gives us a diffirent way
to do macro-cinema. If a computer user employs windows of diffirent
proportions and sizes, why not adopt the similar aesthetics for cinema?
In Soft Cinema, the generation of each video begins with the computer
program semi-randomly breaking the screen into a number of square regions
of diffirent dimensions. During the playback diffirent clips are assigned
to diffirent regions. In this way, software determines both temporal
and spatial organisation of a work, i.e. both sequencing of clips and
their composition.
4. The forth idea is to create a multi-media cinema. In Soft
Cinema video is used as just one type of representation among others:
2D animation, motion graphics (i.e. animated text), stills, 3D scenes
(as in computer games), diagrams, etc. In addition, Soft Cinema supplements
a "normal" video image with other types of lens-based imagiory
commonly used today by industry, science, medecine and military: the
low res web cam image, an infrared image, edge-detected image as employed
in computer vision, etc. While some music videos and artist videos already
mix some of these diffirent types of imagery in one work, Soft Cinema
assigns each type of imagery to a separate window in order to dramatize
the new status of normal video, photographic and film image
today no longer the dominant but just one source of visual information
about reality among many others. The additional inspiration for using
diffirent representation of the same scene next to each other comes
from the display setups used in medecine, aviation and other contemporary
workplaces. Finally, rather than simply using these diffirent types
of representation for a purely visual effect, Soft Cinema investigates
the possibilities of using them together for fictional narration.

Extended
Version (1200 words)
Project
History
Soft Cinema incorporates the project macro-cinema
(1997-2000) which was developed as a counterpart to the earlier project
little movies (1994-1997).
Additional
Texts
The original Soft Cinema proposal for ZKM (2000):
www.manovich.net/cinema_future/manovich_proposal_1.htm
The text from The Language
of New Media on macro-cinema (1999):
www.manovich.net/macrocinema.doc
Soft
Cinema is an example of a "database narrative" proposed in
my article Database as a Symbolic Form
(1998)
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SOFT
CINEMA: ARCHITECTURE
Referencing
brandscaping (the three-dimensional design of brand settings),
early algorithmic computer art, and the logic of modernist art movements
(in which painting, graphic design, architecture, and industrial design
were typically driven by a single aesthetic system), we used the same
algorithm to generate the screen layouts, the layout of the Soft Cinema
book, and the 3D layouts of the Soft Cinema installation. If Le Courbusiers
system of proportions was based on the dimensions of a human body, our
system takes as its origin the dimensions of a DV NTSC image: 720 x
480 pixels. In addition, the contrast between various types of images
(video, 2D animation, etc.) used in Soft Cinema movies is translated
into the contrasting materials used in the installation.
(Concept by Lev Manovich + Jason Danziger_think/build group)
Soft Cinema Installation
@Future Cinema: design history
Lev Manovich: Initial Concepts
| July 2002
1
| installation description
2 | theory part
1
3 | theory part
2
4 | overall view
5 | possible
spatial layouts
Andreas Kratky: Soft Cinema installation design| August 2002
3D view 1
3D view 2
Jason
Danziger_
think/build group:
Soft Cinema Installation design| September
2002
plan PDF
elevation PDF
3D view -
small (800 x 669)
3D view -
big (3000 x 1773)

Ruth
Lorenz_maaskant: ZKM Future Cinema version
| October 2002
two
alternative elevations
final elevation (built version)
axonometric view
Andreas
Angelidakis: two proposals | 2001-2002
soft cinema
1: image 1 | image
2
soft cinema 2: image 1
| image 2

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SOFT
CINEMA: EXHIBITIONS
FUTURE
CINEMA | ZKM (Center for Art and Media, Karlsruhe) | 15 NOVEMBER 2002
- 30 MARCH 2003
ICA LONDON | November 7, 2002 - November 30, 2002
e-magic v.0.1 | Thessaloniki, Greece | November 2002
Video Biennial | The DigitalArtLab, Holon, Israel | November 20- 26,
2002
Transmediale
03 | Berlin | February 2003 | honorary mention
DEAF 03 | Rotterdam | February 2003
Streaming
Cinema 3.0
| Philadelphia
| 2/21 - 2/23
Williamsburg
Bridges Asia, Cristine Wang Fine Art, Brooklyn, | April 2003
Media Architecture | Riga | May 2003
2003-2004: Future Cinema exhibition travels to Helsinki and Tokyo
Soft
Cinema installation
@ Future Cinema exhibition (ZKM)
exhibition
floor plan
Soft Cinema installation at FUTURE CINEMA
exhibition, ZKM 2002-2003 (photos: Franz
Wamhof)
exhibition
options
CREDITS
Soft Cinema installation was commissioned and produced by ZKM | Center
for Art and Media in Karlsruhe for the exhibition FUTURE CINEMA: The
Cinematic Imaginary after Film (November 16, 2002 - March 30, 2003).
Lev
Manovich
media database (videography, animations, narratives), keywords, editing
rules, image processing software, sound design, screen layout and
installation design concepts.
Andreas Kratky
| Berlin
implementation logistics, edit list generation software, display software,
screen layout system.
Christine
Bokelmann | Berlin
graphic design (Soft Cinema book).
Schoenerwissen
(Anne
Pascual and Marcus Hauer) |
Berlin
media database visualisation.
DJ
Spooky | New York
music database.
Olia
Lialina | Stutgart
the announcer.
Rachel
Beth Egenhoefer |
San Diego
video logging.
Ted
Apel | San Diego
voice over editing.
Mathhew
Kabatoff | San Diego
voice over editing.
Gloria Sutton
| Los Angeles
text editing, voice over.
Francesca Ferguson | Berlin
voice over.
Rachel
Stevens | New York
voice over.
Ruth
Lorenz_maaskant | Berlin
architect (the version for Cinema Future exhibition).
Jason
Danziger_think/build
group|
Berlin
architect.
Andreas
Angelidakis | New York
architect.
ZKM | Karlsruhe
installation construction + hardware
(the version for Cinema Future exhibition).
RELATED
PROJECTS
www.thickspace.net
[ AVRA - free software for random playback of video]
www.korsakow.com
[Korsakov tool - free software for the construction of interactive movies]
www.muvee.com
[commercial software]
VideoWave Movie Creator
[commercial software]
"users...select a creative style that determines the pace of transitions
and the length of individual clips."
www.artscilab.org/expandedcinema.html
[text of Expanded Cinema, 1970]
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