SOFT CINEMA: INSTALLATION

Referencing brandscaping (the three-dimensional design of brand settings), early algorithmic computer art, and the logic of modernist art movements (where paintings, graphic design, archiecture, and industrial design were typically driven by a single aesthetic system), we use the same algorithm to generate the screen layouts, the layout of Soft Cinema book, and the 3D layouts of Soft Cinema Installation. The proportions between different walls in the installation are the same as the proportions of the difirent windows in Soft Cinema Movies. If Modular was based on the dimensions of a human body, our system of proportions takes as its origin the dimensions of DV NTSC image: 720 x 480 pixels. In addition, the contrast between diffirent types of images (video, 2D animation, etc.) in Soft Cinema movies is translated into the contrast between diffirent materials in the installation.

INSTALLATION DESIGNS

installation design 6/2002 [LM]
1 installation description
2 theory part A
3 theory part B
4 overall view
5 possible spatial layouts
6 private viewing ares: transparency effect
7 furniture examples